Hard Rock Memorabilia
"Deep Zoom" into Hard Rock's 70,000-piece collection of rock legends' guitars, clothing, letters, even the Magical Mystery Tour bus.
Explore Rock History
Hard Rock has the world's the largest rock collection. Over 70,000 pieces are on display in locations around the globe. True music fans could get lost in this for days. And now you can discover the classic instruments, handwritten lyrics, and superfly outfits - from The Beatles' Magical Mystery Tour bus to Madonna's bustier.
MIX08 Keynote
The innovative Memorabilia web site was featured in Microsoft's MIX08 Conference Keynote as the first web site to use Deep Zoom (Sea Dragon) in Silverlight. This fluid interaction allows users to seamlessly zoom way into details and sort large collections. Microsoft loved our design and selected our project to pioneer their technology.
The original concept included more social networking features enabling users to create and share their own collections. The fun site is steadily growing, and even has a new iPhone version.
Consulted on interaction strategy, designed interfaces and user experience prototype. Partners: Duncan/Channon & Vertigo.
